Ontario Sailor Magazine is published by Windward Communication Inc., a private company based in Courtice, Ontario, which is involved in the publishing of community newspapers, consumer magazines and newsletters for various private and public companies.
Ontario Sailor Magazine is a full-colour, glossy consumer magazine which began publishing in June 1998. Seven issues of the magazine are produced annually, with the following cover dates and editorial themes:
- January/February: Toronto International Boat Show Issue
- March: Spring - marine equipment, hardware
- April: Spring - marine equipment, rigging, bottom paint
- May: Launch - sails, boat tuning, engine/motor, repairs
- June/July: Summer - In-water Boat Show Season
- August/September: Summer - In-water Boat Show Season, holidays/vacation
- Fall: Pre-haulout - repairs, winterizing, marine equipment, sails
Deadlines for both the editorial content and advertising copy for Ontario Sailor Magazine are generally mid-month prior to the cover date. For example, the deadline for the May issue would be mid-April. Editorial is slightly earlier than advertising copy, although the earlier the better.
Ontario Sailor Magazine circulates throughout Ontario, Quebec, and the Great Lake States in the northern USA. The magazine is mailed to subscribers and is available on leading newsstands across Canada. An independent distribution company oversees newsstand distribution.
The editorial focus of Ontario Sailor Magazine is sailing, and both racing and cruising are covered extensively in the Great Lakes region in both Canada and the USA. Both dinghy sailing and large, fixed-keel sailboats are regularly featured in the magazine.
Ontario Sailor Magazine employs both full and part-time staff and freelance sailing journalists and professional photographers, who are based across the Great Lakes region from Sarnia and Toronto to Kingston and Ottawa. There are regular columnists and feature articles, along with regatta news, events and happenings at yacht clubs and marinas in the Great Lakes region.
The family who work to produce Ontario Sailor Magazine on a regular basis are sailors too. Some of us cruise, while some of us race. A few of us – the hardier souls among us -- even live full-time on their yachts, both summer and winter.
We at Ontario Sailor Magazine would like you to come sailing with us. SUBSCRIBE TODAY to Ontario Sailor Magazine to learn what is going on in sailing circles in the Great Lakes region.
Ontario Sailor Magazine circulates 10,000 copies per issue throughout Ontario, Quebec, and the Great Lake states in the northern USA. The circulation is increased for the two summer issues – June/July and August/September – for the in-water boat shows that the magazine attends.
Also, the circulation of Ontario Sailor Magazine is increased for the popular January/February issue, which is distributed during the Toronto International Boat Show, held in early January at the National Trade Centre in downtown Toronto. The magazine takes a booth at various boat shows throughout the year, with extra exposure for advertisers at these industry trade shows.
Ontario Sailor Magazine is mailed to subscribers and is available on leading newsstands across Canada. An independent distribution company oversees newsstand distribution. Some of the magazines are also sent to yacht clubs and marinas through a controlled-distribution process.
The bulk of the circulation of Ontario Sailor Magazine is in Ontario although there is a wider reach to the magazine for the benefit of advertisers. The editorial content deals with the sailing scene in the Great Lakes basin in Canada and the USA .